Customers interact with you and your brand everyday which generates a lot of data. Overtime, this becomes a gold mine that most people overlook or just don’t have the time to ever dig into without the help of an automated solution. There are many reasons to look strategically at your past customer interactions to help improve future customer experience, overall operations, and growth in general.
For example, if your business is a restaurant, how many customer reviews mention items on your menu? Which items are mentioned most frequently? How positive or negative are the reviews? What are they saying specifically?
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